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Overview
Since 1975 we have helped publishers, subscription businesses, and direct response marketing
clients develop long-range business strategies, evaluate
publishing opportunities, and create/execute circulation, membership, and direct response
marketing plans. Our tools make it easy for you to optimize ALL your marketing channels and improve ROI. Our approach emphasizes:
- Identifying and analyzing key business problems and opportunities
- Developing "what-if" financial modeling scenarios for decision making
- Establishing realistic marketing and financial goals
- Developing long-term marketing and business plans
- Setting workflow priorities for making best use of
available human and financial resources
Our proprietary software systems are available on a project and
lease basis. They are used as in-house planning tools by scores of
clients for planning and budgeting business activities, optimizing
direct marketing results and enhancing long-range decision making.
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DARTexpert™ -- The expert planning system for direct response marketers
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SMARTmodel™ -- The smart planning tool for circulation leaders
and publishing/subscription marketing professionals
In support of our software products, we provide
data management consulting, training and support services that enhance our clients' use of DARTexpert™ and SMARTmodel™.
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