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Overview
Since 1975 we have helped publishing and direct marketing
clients develop long-range business strategies, evaluate publishing opportunities, and create/execute circulation and membership marketing plans. Our approach emphasizes:
- Identifying and analyzing key business problems and opportunities
- Developing "what-if" financial modeling scenarios for decision making
- Establishing realistic marketing and financial goals
- Developing long-term marketing and business plans
- Setting workflow priorities for making best use of
available human and financial resources
Our proprietary software systems are available on a project and lease basis. They are used as in-house planning tools by scores of clients for planning and budgeting business activities, optimizing direct marketing results and enhancing long-range decision making.
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DARTexpert™ -- The expert planning system for direct marketers
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SMARTmodel™ -- The smart planning tool for circulation executives
and publishing professionals
In support of our software products, we provide
data management consulting, training and support services that enhance our clients' use of DARTexpert™ and SMARTmodel™.
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