DARTexpert™ is the industry recognized software system for analyzing and planning direct marketing programs. It is the essential planning tool for all direct marketers who are responsible for marketing results.

Briefly, DARTexpert™ is a PC/Web based system that stores all list results in one easily accessible database, quickly performs complex analytics, accurately forecasts future results and optimizes list/media selections to produce the marketing response that best meet your promotion goals.

Promotion History
Provides a powerful database engine for storing all your direct marketing results by product, campaign and promotion code. Response data is directly loaded from your order fulfillment sources.

Comprehensive and Flexible Analysis
Lets you configure and standardize reporting across campaigns, products and staff changes.

Comparative Analysis
Enables you to identify your most responsive and profitable list/media sources, best creative efforts, pricing and offers.

Source Ranking
Uses "expert decision rules" to rank list groups and market segments by expected future performance...and automatically creates a master list portfolio for your next campaign.

Optimizes List Selection
Selects best lists and allocates name volumes for achieving your promotion goals

Promotion Management
Generates media schedules, list orders, budgets, and test panel allocations reports.

To learn more about how DARTexpert™ can add value to your direct marketing programs, call 415.921.1001 or email info@laddassociates.com