DARTexpert™ is the industry recognized software system for analyzing and planning direct response marketing programs. It is the essential planning tool for all direct marketers who are responsible for marketing results, whether you are working on traditional direct mail or other channels - email, keyword searches, PPC, and banner ads.

Briefly, DARTexpert™ is a PC/Web based system that stores results from all your marketing channel activities in one easily accessible database, quickly performs complex analytics, accurately forecasts future results, optimizes list/media selections, and prioritizes your promotion spending to produce the marketing response that best meet your promotion goals.

Promotion History
Provides a powerful database engine for storing all your direct marketing results by product, channel, campaign and promotion code. Response data is directly loaded from your order fulfillment sources.

Comprehensive and Flexible Analysis
Lets you configure and standardize reporting across campaigns, products, marketing channels, P&L metrics, ROI and staff changes. Track lifetime value across five marketing cycles.

Comparative Analysis
Enables you to identify your most responsive and profitable list/media sources, best creative efforts, pricing and offers.

Source Ranking
Uses unique "expert decision rules" to rank list groups and market segments by expected future performance...and automatically creates a master list portfolio for your next campaign.

Optimize Campaign Selections
Selects best lists and allocates name volumes for achieving your promotion goals. And maximizes your marketing budget by prioritizing and allocating promotion dollars.

Promotion Management
Generates media schedules, list orders, marketing channel allocations, budgets, and test panel allocations reports. From the beginning of your campaign planning through to the end result, DARTexpert™ provides the critical tools you need to do your job every step of the way.

To learn more about how DARTexpert™ can add value to your direct marketing programs, call 415.921.1001 or email info@laddassociates.com