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Frequently Asked Questions
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Can DARTexpert™ can be used for analyzing and planning programs through multiple marketing channels?
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A.
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Yes. DARTexpert's™ powerful
database engine of can be easily configured to track and plan promotion
efforts for all direct marketing channels including direct mail,
internet, and all programs where response can be identified by
marketing group.
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How is response data uploaded into DARTexpert™?
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A.
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Data can be loaded into DARTexpert™
directly from spreadsheets and/or fulfillment sources using ODBC
files. Report results can be directly exported to spreadsheet formats.
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Can my DARTexpert™ database be synchronized with my list broker's DARTexpert™ database?
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A.
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Yes. Many clients rely on
their brokers to update the system with latest universe counts and
list costs and provide list recommendations while running reports and
planning new campaigns.
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How does DARTexpert™ rank lists and optimize list selections for future promotions? How does it work?
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A.
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DARTexpert™
looks at a variety of factors when ranking lists for future promotions.
First, campaign time weights are applied to account for recency,
seasonality, offer and other marketing factors unique to your program.
Next, DARTexpert™ uses these weights along with its
proprietary statistical program to rank promotion groups according to
expected future performance. The result is a basic list portfolio for
your next promotion. After new costs, name counts and other information
are added DARTexpert™ optimizes the final list selection according to your promotion goals.
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How often are new software releases and updates issued? Is there a fee for this service?
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A.
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Generally, minor updates are
issued every six to twelve months. Updates are posted on our website
for downloading by all licensed users. Every year or so, we release a
major upgrade to our system. These upgrades, along with revised
documentation, are shipped to all licensed users at no charge.
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What platforms does DARTexpert™ support?
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A.
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DARTexpert™ is a PC-based and network ready system that can also be accessed via the Web using Citrix™ and Windows™ Terminal Servers.
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What does DARTexpert™ cost?
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A.
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The system is licensed to
clients for annual fees that are determined by the number of
databases, user seats, average annual mail volumes, and commitment
term. Annual license fees range from $4800 to $48000. Included in
these fees are system updates, enhancements and technical support.
Database conversion, system training, and planning services are
provided on an as needed fee basis.
DARTexpert™ can save
valuable planning time, standardize response analysis over many
products and report periods, and optimize media selection for enhanced
profitability.
Contact us to prepare a cost-benefit analysis for you.
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Testimonials
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"I have used DARTexpert(tm) for roughly 20 years for, at times, 150+ plans a year. Additionally we house data-only on over 100 other titles. Ease and speed of updating results and the ability to build and control trends and weighting create a clean, comprehensive and intelligent basis for planning that kept us on Ladd Associates' roster for many years. Collectively having all the "pieces of the pie" together in one place has allowed us to spend our time utilizing the data appropriately and making more informed decisions, not looking for the data and trying to tie it together for planning. We haven't shuffled papers for years!"
- Kelly Byam, Business Analyst, Infogroup.
"The DART database revolutionized the way we plan, execute and analyze our direct mail, insert card, and package insert card campaigns...DART does all the number crunching for us. It is easy to run multiple scenarios for a promotion - maximizing orders or maximizing revenue or staying within a particular budget...DART has eliminated the user error that used to occur when we were using multiple spreadsheets."
- Kristie Fischer, Circ. Ops Manager, Kalmbach Publishing Co.
"The need to have a system that could manage prospecting results from multiple clients - arriving in varying formats - was critical...I found that DART could do just about anything that I asked it to...When it came time for prospecting analysis, there was no better tool than DART - I could not imagine working through that much data in Excel...the power that DART brings to the mail planning part of my job is unsurpassed."
- Leslie Pulford, SVP/General Manager, LDS Group Inc.
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