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Features
Database Engine
- Stores unlimited source records by campaign in one comprehensive easily-accessible database.
- Holds over 300 data items per source record including 12 market classifiers
- Calculates profits on unloaded, loaded and fully loaded basis
- Tracks lifetime value through five marketing cycles
- Computes response and profit indices for relative performance analysis
- Easily configured to fit your unique naming conventions and calculations
- Product databases can be synchronized for use in remote locations
- Multi-user/network ready
Automated Data Import/Export
- Master tables for consistent naming of lists and market classifiers
- Automated data import directly from order entry sources and export to spreadsheet formats
- Spreadsheet-like data editing, with added features including data preferences, constants and factoring
- Global entry for database wide editing
Management Reporting
- Powerful report format for analysis, presentation and action
- Multiple list ranking hierarchy
- Unlimited segmentation analysis
- Statistical test panel analysis
- DARTexpert™ reports can be automatically e-mailed and/or saved in Excel format
Powerful Planning Tool
- Uses decision rules to rank lists according to expected performance in future promotions
- Optimizes list selection and mail volumes according to promotion responses and profit goals
- Specifies test panel allocations
- Generates mailing schedules, budgets and list management reports
- Provides efficient e-mail communication links between mailer and broker
DARTexpert™ System Requirements
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Processor
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1GHz+ Pentium IV, 1 GB RAM
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CD-ROM Drive
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Initial install and updates
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Hard Disk
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100 MB free storage (database size dependent)
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Monitor
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17” or larger Windows® compatible
(min 800 x 600 Resolution)
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Printer
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Any Windows® compatible printer
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Operating System
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Windows XP, Vista, Win7
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DARTexpert™ also can be accessed on the Web via our servers. Set-up and on-going user fees would apply.
To learn more about how DARTexpert™ can add value to your direct marketing programs, call 415-921-1001 or email info@laddassociates.com
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Testimonials
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"I have used DARTexpert(tm) for roughly 20 years for, at times, 150+ plans a year. Additionally we house data-only on over 100 other titles. Ease and speed of updating results and the ability to build and control trends and weighting create a clean, comprehensive and intelligent basis for planning that kept us on Ladd Associates' roster for many years. Collectively having all the "pieces of the pie" together in one place has allowed us to spend our time utilizing the data appropriately and making more informed decisions, not looking for the data and trying to tie it together for planning. We haven't shuffled papers for years!"
- Kelly Byam, Business Analyst, Infogroup.
"The DART database revolutionized the way we plan, execute and analyze our direct mail, insert card, and package insert card campaigns...DART does all the number crunching for us. It is easy to run multiple scenarios for a promotion - maximizing orders or maximizing revenue or staying within a particular budget...DART has eliminated the user error that used to occur when we were using multiple spreadsheets."
- Kristie Fischer, Circ. Ops Manager, Kalmbach Publishing Co.
"The need to have a system that could manage prospecting results from multiple clients - arriving in varying formats - was critical...I found that DART could do just about anything that I asked it to...When it came time for prospecting analysis, there was no better tool than DART - I could not imagine working through that much data in Excel...the power that DART brings to the mail planning part of my job is unsurpassed."
- Leslie Pulford, SVP/General Manager, LDS Group Inc.
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