Professional services

We help clients...often using our proprietary planning systems...develop marketing and long-range business plans, review business options, evaluate publishing properties and advise on start-up and merger acquisition projects.

Our approach emphasizes:

• Identifying and analyzing key business problems and opportunities
• Developing "what-if" financial modeling scenarios for decision making
• Establishing realistic marketing and financial goals
• Developing long-term marketing and business plans
• Setting workflow priorities for making best use of available human and financial resources

A sample of consulting projects:

• New magazine start-ups. Develop 5 year financial model and business plan including circulation marketing, pre-launch testing and evaluation, on-going circulation management services.
• Direct marketing campaign planning, list selection and execution.
• Establishing realistic marketing and financial goals
• Assess business activities for publishing/membership organizations including developing five year planning options
• Evaluate advertising sales program and recommend rate card pricing strategies.
• Provide out-source circulation management services for magazine acquisition.