SMARTmodel - complete circulation and financial planning tool

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	SMARTmodel™

Overview

SMARTmodel™ is a complete circulation, subscription, membership, and financial modeling system for magazines, newsletters and membership businesses. Our intuitive and unique system is a must have tool for planning and budgeting all revenue and cost centers of your business including circulation, advertising sales and ancillary revenue streams, and associated cost centers. [Download sample reports]

SMARTmodel™ allows you to budget your entire business with one structured planning system. You can quickly and easily change and manipulate assumptions and results to examine "what-if" scenarios. You can easily forecast the long-term impact of adopting new pricing schemes, adding or eliminating circulation sources, revising ad sales forecasts, making issue frequency changes and reviewing many other factors that affect your business. PLUS, easily actualize your model by using automated feeds from your fulfillment system.

Circulation-Subscription-Membership Planning
Developing a sound circulation marketing plan is the foundation for any successful publishing business. With the SMARTmodel™ Circulation Optimizer you can develop circulation promotion plans; budget expenses; project circulation ratebase and print orders; review promotion timing issues, spending, and price/term/offer options; and determine profitable advertising rate base goals while optimizing circulation profitability. The SMARTmodel™ report generator is powerful, user-friendly, yet highly flexible -- your circulation and financial reports can be customized with as much, or as little, detail as desired and results exported to other systems.

Budgeting
With SMARTmodel™ you can develop a total business budget including all revenue and associated cost centers such as circulation, advertising sales, list rentals, production and printing, editorial, and departmental expenses. Run detailed cash-flow forecasts and P&L statements. You can initialize and automatically update a budget model using SMARTmodel’s Fulfillment Data Feed directly from your fulfillment sources, including actualizing subscription production, price/term mixes, and apply newly actualized assumptions to continue in future periods.

Long-range Planning
Quickly and accurately assess "what-if" scenarios as you compare future plans. SMARTmodel™ is an ideal tool for planning start-ups and evaluating acquisition opportunities. SMARTmodel™'s unique ROI Plan Analyzer allows easy comparison of multiple marketing sources and financial plans.

Evaluate Key Decisions
Analyze key circulation marketing decisions, issue frequency, book configurations, ad sales pricing and page sales mix, mergers and acquisitions, start-ups and many other issues facing your publishing/subscription business.

SPOTLIGHT
	SMART Brochure Sample Reports Product Features

Testimonials
	"Here at Briefings Media Group, we have relied on SMARTmodel since 2004 as the backbone of our newsletter budgeting and forecasting process. Whenever we are considering our strategic options - from pricing changes to subscription acquisition plans - we turn to SMARTmodel, and it makes clear how each scenario will play out. Its power, flexibility and common-sense interface make it an indispensable tool." - Frank Finn, Executive VP / COO, Briefings Media Group "Kalmbach has just cycled through a budget season and having the models updated using the automatic feed proved invaluable. We figure we saved approximately 10 hours per title – 150 man hours. The models are also more accurate in the earned income per copy by source. And the auto load feature for credit has improved the accuracy of credit payup. "We are using two versions of the auto-feed. A data-feed file from our in-house Advantage system. And also an auto-feed from the CDS system for our title that is fulfilled through CDS." - Kristie Fischer, Circulation Operations Manager, Kalmbach Publishing Co. "The automatic feed feature has been a serious time saver for us. With muitiple magazines and multiple scenarios, hours of monthly maintenance time has been reduced to just minutes. And the peace of mind resulting from the improved accuracy has been great. We no longer need to worry that an errant keystroke in the Price/Term table will come back and haunt us, a couple of months down the line." - Dave Pond, Manager, Sales & Marketing - Reporting & Analysis, The Taunton Press, Inc.

Ladd Associates, Inc.

2527 Fillmore Street

San Francisco, CA

415.921.1001

info@laddassociates.com

Must have planning tool
for all direct marketing
professionals...

Total planning system for circulation executives
and all publishing
professionals...