LAI provides business planning and circulation modeling tools for publishers and direct marketers of all kinds and revenue size. Our software planning systems are used by:

• Large consumer magazines like National Geographic, Newsweek, Smithsonian Magazine, Vanity Fair
• Special interest magazines and newsletters like Fine Homebuilding, American Girl, Advertising Age, Model Railroader, Working Mother, Entrepreneur, American Speaker
• Catalog marketers like J. Crew, Eddie Bauer, Highlights Catalog
• List Brokerage Firms like American List Counsel, Direct Media, LDS Group, Millard Group, Specialist Marketing

DARTexpert™

Designing a direct marketing campaign, using direct mail, e-mail or other channels -- whether it's 100,000 names or 100 million -- can be a complex, time intensive endeavor.
DARTexpert™ system is the leading planning system used by direct marketers for managing direct marketing programs. With DARTexpert™ you can:

• Maintain all past and present direct marketing results in one comprehensive database
• Perform quick but thorough analysis of marketing programs
• Rank list and media options according to expected future performance
• Automatically generate list/media portfolios for new promotions
• Optimize list/media selections to meet marketing and profit goals

Highly sophisticated, yet remarkably easy to learn and use, DARTexpert™ provides the critical tools needed to make every direct marketing promotion reap the highest possible ROI.

DARTexpert™ analysis and planning can be applied to all marketing programs where customer response can be identified by promotion key. Easily adaptable for all marketing programs , the system is the essential decision-support tool for:

• Magazine and newsletters
• Membership and donor appeals
• Merchandise offers
• Catalogs
• List brokers
• Continuity offers
• Financial offers
• E-commerce

SMARTmodel™

SMARTmodel™ is a comprehensive financial planning and budgeting system for:

• Building total business budgets including all circulation, advertising and ancillary revenues and costs items.
• Projecting circulation ratebase and print orders
• Developing circulation promotion plans
• Producing detailed cash-flow and P&L statements
• Quickly and accurately assessing "what-if" scenarios

Powerful, yet highly flexible, SMARTmodel™ is the essential planning for executives who make key decisions for their publication or membership businesses.

The SMARTmodel™ planning methodology can be applied to any business with an "on-off" subscription-like business model including:

• Magazine publishers (paid and control)
• Newsletter publishers
• Membership and donor organizations
• Continuity product campaigns and clubs
• Insurance companies
• Internet publishers