What's New

The following new system releases are available. You can find the release notes linked here:

Associations and Conferences

We are associated with the following industry groups and conferences:

White Papers

We are committed to providing up-to-date information about our systems and helping clients effectively use them.

Assessing macro Business strategies using SMARTmodel

A case study showing how SMARTmodel can assess the long term financial impact of changing issue frequency, book size, and marketing channels. (download)

ROI Planner for optimizing source profitability

The ROI Source Planner in SMARTmodel helps determine your most profitable sources in your marketing mix. (download)

Using Clasifiers for List Segmentation

DARTexpert can be quite accurate in forecasting future list response performance using the list group ranking module. Segmenting media groups into sub groups with like characteristics using our classifier methodology enhances accuracy. (download)

How Dartexpert optimizes media selections

DARTexpert's unique Planning Optimizer specifies list groups and quantities according to project performance goals. (download)

Multi-channel analysis using DARTexpert

Catalogers use DARTexpert to evaluate and maximize results across multiple marketing channels. (download)