Associations and Conferences

We are associated with the following industry groups and conferences:

ACCM Conference

Audience Development Conference

Audit Bureau of Circulation

The Direct Marketing Association

• Circulation Day
• DM Days – New Yor
• DMA Conference

Magazine Publishers Association

Special Interest Publications Association

Western Fulfillment Managers Association

Western Publishers Association

White Papers

NEW! Assessing macro business strategies using SMARTmodel
A case study showing how SMARTmodel can assess the long term financial impact of changing issue frequency, book size, and marketing channels. (download memo)

ROI Planner for Optimizing Source Profitability
The ROI Source Planner in SMARTmodel helps determine your most profitable sources in your marketing mix. (download memo)

Using Classifiers for List Segmentation
DARTexpert can be quite accurate in forecasting future list response performance using the List Group Ranking module. Segmenting media groups into sub groups with like characteristics using our Classifier methodology enhances accuracy. (download memo)

How DARTexpert™ Optimizes Media Selections
DARTexpert’s unique Planning Optimizer specifies list groups and quantities according to project performance goals. (download memo)

Multi-channel analysis using DARTexpert
Catalogers use DARTexpert™ to evaluate and maximize results across multiple marketing channels. (download memo)