what's new



   associations



   white papers

   UPDATES
   
 



What's New
The following new system releases are available:

SMARTmodel™ Version 8.0 released in October, 2009
[download
SMARTmodel™ new]

DART
expert™ Version 4.0
released in March 2009
[download
DARTexpert™ new]

We are pleased to announce that Catherine Flynn has joined Ladd Associates, Inc. as a systems analyst and consultant. Based in the Denver area, Catherine is a circulation pro with many years of planning and circulation modeling experience. She will provide support, training and planning services for LAI SMARTmodel™ and DARTexpert™ clients.
Catherine can be reached at cflynn@laddassociates.com.


Associations and Conferences

We are associated with the following industry groups and conferences:

ACCM Conference

Audience Development Conference

Audit Bureau of Circulation

The Direct Marketing Association

  • Circulation Day
  • DM Days – New Yor
  • DMA Conference

Magazine Publishers Association

Special Interest Publications Association

Western Fulfillment Managers Association

Western Publishers Association



White Papers

We are committed to providing up-to-date information about our systems and helping clients effectively use them.

ROI Planner for Optimizing Source Profitability
The ROI Source Planner in SMARTmodel helps determine your most profitable sources in your marketing mix. (download memo)

Using Classifiers for List Segmentation
DARTexpert can be quite accurate in forecasting future list response performance using the List Group Ranking module. Segmenting media groups into sub groups with like characteristics using our Classifier methodology enhances accuracy. (download memo)

How DARTexpert™ Optimizes Media Selections
DARTexpert’s unique Planning Optimizer specifies list groups and quantities according to project performance goals. (download memo)

Multi-channel analysis using DARTexpert
Catalogers use DARTexpert™ to evaluate and maximize results across multiple marketing channels. (download memo)




 
        SPOTLIGHT


 


   About Us



   DARTexpert



   SMARTmodel


 
  DARTexpert   DARTexpert  
Contact Us Today
Ladd Associates, Inc.
2527 Fillmore Street
San Francisco, CA
415.921.1001
info@laddassociates.com
 
Must have planning tool
for all direct marketing
professionals...
 read more
 
Total planning system for circulation executives
and all publishing
professionals...
 read more