Ladd Associates, Inc. (LAI) provides decision support software systems to help publishing and direct marketing clients evaluate business performance, plan profitable marketing and business activities, optimize direct marketing results, and enhance long-range decision making.
We also provide consulting and support services to enhance client use of our systems. Our two proprietary systems include:

SMARTmodel™
A complete financial planning system for budgeting and modeling publishing businesses. You can develop circulation promotion plans; budget all revenue and expense sources; project circulation ratebase and print orders; review promotion timing issues, spending, and price/term/offer options; and determine profitable advertising rate base goals while optimizing circulation profitability.

DARTexpert™
A direct marketing planning system for analyzing promotion results and optimizing list/media selections for future campaigns. With DARTexpert you can review all promotion results in one easily accessible database, quickly analyze your promotion results, accurately forecast future results and optimize list/media selections to produce the direct marketing plan that best meets your promotion goals.