Ladd Associates, Inc. (LAI) provides decision support software systems to help publishers, subscription businesses, and direct response marketing clients evaluate business performance, plan profitable marketing activities, optimize direct marketing results, and enhance long-range decision making. Whether you are planning marketing programs for print or digital magazines, catalogs, newsletters, list brokers, memberships, continuity offers, fundraisers, merchandise or e-commerce, LAI can help.
We also provide consulting and support services to enhance client use of our systems. Our two proprietary systems include:
A complete circulation and financial planning system for budgeting and modeling your publications, newsletters, or any subscription/member-driven businesses. You can develop circulation promotion plans; budget all revenue and expense sources; project circulation ratebase and print orders; review promotion timing issues, spending, and price/term/offer options; and determine profitable advertising rate base goals while optimizing circulation profitability.
A direct response marketing planning system for analyzing ALL of your marketing channel activities including: traditional direct mail, email campaigns, banner ads, keyword searches, newsletters and PPC results. Our clients use DARTexpert to not only plan and analyze their direct mail and online campaigns, but they use it to prioritize their channel spending - where should you be putting your marketing dollars? With DARTexpert you can review results from all your marketing channels in one easily accessible database, quickly analyze your promotion results, accurately forecast future results and optimize list/media selections to produce the direct marketing plan that best meets your promotion goals.