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Ladd Associates, Inc. (LAI) develops decision support software systems, to help clients evaluate business performance, plan profitable marketing and business activities, optimize direct marketing results, and enhance long-range decision making.

We offer clients two software systems:
DARTexpert™
The total planning system for analyzing direct marketing response, optimizing list and media selections and enhancing overall direct marketing profitability.
SMARTmodel™
The most comprehensive circulation and financial model available for magazine, newsletter and membership organizations.


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