Professional Services

We help clients...often using our proprietary planning systems...develop marketing and long-range business plans, review business options, evaluate publishing properties and advise start-up and merger acquisition projects.

Our Approach

Our approach emphasizes:

  • Identifying and analyzing key business problems and opportunities
  • Developing "what-if" financial modeling scenarios for decision making
  • Establishing realistic marketing and financial goals
  • Developing long-term marketing and business plans
  • Setting workflow priorities for making best use of available human and financial resources

Our Projects

  • New magazine start-ups. Develop five year financial model and business plan including circulation marketing, pre-launch testing and evaluation, on-going circulation management services.
  • Direct marketing campaign planning, list selection and execution.
  • Establishing realistic marketing and financial goals
  • Assess business activities for publishing/membership organizations including developing five year planning options
  • Evaluate advertising sales program and recommend rate card pricing strategies.
  • Provide out-source circulation management services for magazine acquisition.
  • Provide out-source Etally digital vendor data loading services.

Our team is prepared to discuss any direct response marketing planning, new/renewal client acquisition and publishing/subscription challenge with you.