Professional Services

We help clients...often using our proprietary planning systems...develop marketing and long-range business plans, review business options, evaluate publishing properties, and advise start-up and merger acquisition projects.

Our Approach

Our approach emphasizes:

• Identifying and analyzing key business problems and opportunities

• Developing "what-if" financial modeling scenarios for decision making

• Establishing realistic marketing and financial goals

• Developing long-term marketing and business plans

• Setting workflow priorities for making best use of available human and financial resources

Our Projects

• New magazine start-ups. Develop five year financial model and business plan including circulation marketing, pre-launch testing and evaluation, on-going circulation management services.

• Direct marketing campaign planning, list selection, and execution.

• Establishing realistic marketing and financial goals

• Assess business activities for publishing/membership organizations including developing five year planning options

• Evaluate advertising sales program and recommend rate card pricing strategies.

• Provide out-source circulation management services for magazine acquisition.

• Provide out-source Etally digital vendor data loading services.

Our team is prepared to discuss any direct response marketing planning, new/renewal client acquisition, and publishing/subscription challenge with you.