Ladd Software Solutions - Notes
JANUARY 2021 - DARTexpert: Case Study - A Marketing Cycle Puzzle
NOVEMBER 2020 - SMARTmodel: Essential Reporting from Your Circulation Model
OCTOBER 2020 - DARTexpert: Planning In The New Normal
MAY 2020 - DARTexpert: Planning Your Direct Marketing Channels
MARCH 2020 - SMARTmodel: Manage All Business Sources
Software Updates
The following new system releases are available. You can find the release notes linked here:
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White Papers
We are committed to providing up-to-date information about our systems and helping clients effectively use them.
MARKETING CYCLES - the tale of the now, the offer, and the future using dartexpert
A head-scratcher that takes a look at how DARTexpert uses marketing cycle analysis to show a client how to keep more of their existing customers engaged more profitably. (download)
Assessing macro Business strategies using SMARTmodel
A case study showing how SMARTmodel can assess the long term financial impact of changing issue frequency, book size, and marketing channels. (download)
ROI Planner for optimizing source profitability
The ROI Source Planner in SMARTmodel helps determine your most profitable sources in your marketing mix. (download)
Using Clasifiers for List Segmentation
DARTexpert can be quite accurate in forecasting future list response performance using the list group ranking module. Segmenting media groups into sub groups with like characteristics using our classifier methodology enhances accuracy. (download)
How Dartexpert optimizes media selections
DARTexpert's unique Planning Optimizer specifies list groups and quantities according to project performance goals. (download)
Multi-channel analysis using DARTexpert
Catalogers use DARTexpert to evaluate and maximize results across multiple marketing channels. (download)