About Ladd

Since 1975 we have helped publishers, subscription businesses, and direct response marketing clients develop long-range business strategies, evaluate publishing opportunities, and create/execute circulation, membership, and direct response marketing plans. Our tools make it easy for you to optimize ALL your marketing channels and improve your ROI. Our approach emphasizes:

Identifying and analyzing key business problems and opportunities
Developing "what-if" financial modeling scenarios for decision making
Establishing realistic marketing and financial goals
Developing long-term marketing and business plans
Setting workflow priorities for making best use of available human and financial resources

Our proprietary software systems are available on a project and lease basis. They are used as in-house planning tools by scores of clients for planning and budgeting business activities, optimizing direct marketing results and enhancing long-range decision making. In support of our software products, we provide data management consulting, training, and support services that enhance our clients' use of DARTexpert, SMARTmodel, and Etally.

View Our Products

Meet Our Team