SMARTmodel
Overview
SMARTmodel is a complete circulation, subscription, membership, and financial modeling system for magazines, newsletters and membership businesses. Our intuitive and unique system is a must have tool for planning and budgeting all revenue and cost centers of your business including circulation, advertising sales and ancillary revenue streams.
SMARTmodel allows you to budget your entire business with one structured planning system. You can quickly and easily change and manipulate assumptions and results to examine "what-if" scenarios. For example, forecast the long-term impact of adopting new pricing schemes, adding or eliminating circulation sources, revising ad sales forecasts, or making issue frequency changes. PLUS, easily actualize your model by using automated feeds from your fulfillment system.
Circulation/Subscription/Membership Planning
Developing a sound circulation marketing plan is the foundation for any successful publishing business. With the SMARTmodel Circulation Optimizer you can develop circulation promotion plans; budget expenses; project circulation ratebase and print orders; review promotion timing issues, spending, and price/term/offer options; and determine profitable advertising rate base goals while optimizing circulation profitability. The SMARTmodel report generator is powerful, user-friendly, yet highly flexible -- your circulation and financial reports can be customized with as much, or as little, detail as desired and results exported to other systems.
Budgeting
With SMARTmodel you can develop a total business budget including all revenue and associated cost centers such as circulation, advertising sales, list rentals, production and printing, editorial, and departmental expenses. Run detailed cash-flow forecasts and P&L statements. You can initialize and automatically update a budget model using SMARTmodel's Fulfillment Data Feed directly from your fulfillment sources, including actualizing subscription production, price/term mixes, and apply newly actualized assumptions to continue in future periods.
Long Range Planning
Quickly and accurately assess "what-if" scenarios as you compare future plans. SMARTmodel is an ideal tool for planning start-ups and evaluating acquisition opportunities. SMARTmodel's unique ROI Plan Analyzer allows easy comparison of multiple marketing sources and financial plans.
Evaluate Key Decisions
Analyze key circulation marketing decisions, issue frequency, book configurations, ad sales pricing and page sales mix, mergers and acquisitions, start-ups, and many other issues facing your publishing/subscription business.
Detailed Features
Complete modeling and budgeting system for planning your total business
Unique Command Center for efficient system navigation
Multi-user and network ready
Spreadsheet-style and electronic data entry including productivity enhancers like multiple-level Undo/Redo
Annual repeat patterns for quick long-range planning
Multi scenario planning methodology
Unique cost allocation capability
Powerful -- easily models weeklies up to 10 years forward
Context-Sensitive online Help
Project-specific notepad for tracking project status
Reports can be automatically emailed and/or exported to Excel™ formats
Circulation
Unlimited marketing sources and cost accounts
Circulation Optimizer for precise and profitable rate base management
Advanced renewals
Subscription circulation attrition by issue
Billing and Renewal budgeting
Subscription starts by issue and sub production by month
ROI Plan Analyzer for source evaluation
Data load directly from fulfillment sources
Advertising/Ancillary
Multiple ad page categories including ad inserts
Alternative ad rate base and revenue methods
Unlimited rep commission and cost accounts
Repeat page sales patterns for multi-year planning
List rental and ancillary income
Manufacturing and Distribution
Multiple book configurations
Variable costs by circulation source
Art and Editorial/G&A
Unlimited marketing sources and cost accounts
Comprehensive Report Package
Circulation: Print Order, Sub Sales, On-off, Summary
Financial: Profit-Loss, Revenue-Expense, Cash-Flow
Consolidate multiple models into one report
Export to Excel and e-mail
SMARTmodel System Requirements
Processor: 1GHz+ Pentium IV, 1GB RAM
CD-ROM Drive: Initial Install and Updates
Hard Disk: 100 MB Free Storage (database size dependent)
Monitor: 17" or larger Windows Compatible (800 x 600 Resolution)
Printer: Any Windows Compatible Printer
Operating System: Windows XP, Vista, Windows 7, Windows 8, Windows 10/Pro
SMARTmodel can also be accessed on the Web using Citrix and Windows Terminal servers
Other questions?
To learn more about how SMARTmodel can add value to your business, call 603-448-0448 or email info@laddassociates.com.