SMARTmodel is a complete circulation, subscription, membership, and financial modeling system for magazines, newsletters and membership businesses. Our intuitive and unique system is a must have tool for planning and budgeting all revenue and cost centers of your business including circulation, advertising sales and ancillary revenue streams.

SMARTmodel allows you to budget your entire business with one structured planning system. You can quickly and easily change and manipulate assumptions and results to examine "what-if" scenarios. For example, forecast the long-term impact of adopting new pricing schemes, adding or eliminating circulation sources, revising ad sales forecasts, or making issue frequency changes. PLUS, easily actualize your model by using automated feeds from your fulfillment system. 


Circulation/Subscription/Membership Planning

Developing a sound circulation marketing plan is the foundation for any successful publishing business. With the SMARTmodel Circulation Optimizer you can develop circulation promotion plans; budget expenses; project circulation ratebase and print orders; review promotion timing issues, spending, and price/term/offer options; and determine profitable advertising rate base goals while optimizing circulation profitability. The SMARTmodel report generator is powerful, user-friendly, yet highly flexible -- your circulation and financial reports can be customized with as much, or as little, detail as desired and results exported to other systems. 


With SMARTmodel you can develop a total business budget including all revenue and associated cost centers such as circulation, advertising sales, list rentals, production and printing, editorial, and departmental expenses. Run detailed cash-flow forecasts and P&L statements. You can initialize and automatically update a budget model using SMARTmodel's Fulfillment Data Feed directly from your fulfillment sources, including actualizing subscription production, price/term mixes, and apply newly actualized assumptions to continue in future periods.

Long Range Planning

Quickly and accurately assess "what-if" scenarios as you compare future plans. SMARTmodel is an ideal tool for planning start-ups and evaluating acquisition opportunities. SMARTmodel's unique ROI Plan Analyzer allows easy comparison of multiple marketing sources and financial plans.

Evaluate Key Decisions

Analyze key circulation marketing decisions, issue frequency, book configurations, ad sales pricing and page sales mix, mergers and acquisitions, start-ups, and many other issues facing your publishing/subscription business.

Detailed Features

  • Complete modeling and budgeting system for planning your total business

  • Unique Command Center for efficient system navigation

  • Multi-user and network ready

  • Spreadsheet-style and electronic data entry including productivity enhancers like multiple-level Undo/Redo

  • Annual repeat patterns for quick long-range planning

  • Multi scenario planning methodology

  • Unique cost allocation capability

  • Powerful -- easily models weeklies up to 10 years forward

  • Context-Sensitive online Help

  • Project-specific notepad for tracking project status

  • Reports can be automatically emailed and/or exported to Excel™ formats


  • Unlimited marketing sources and cost accounts

  • Circulation Optimizer for precise and profitable rate base management

  • Advanced renewals

  • Subscription circulation attrition by issue

  • Billing and Renewal budgeting

  • Subscription starts by issue and sub production by month

  • ROI Plan Analyzer for source evaluation

  • Data load directly from fulfillment sources


  • Multiple ad page categories including ad inserts

  • Alternative ad rate base and revenue methods

  • Unlimited rep commission and cost accounts

  • Repeat page sales patterns for multi-year planning

  • List rental and ancillary income

Manufacturing and Distribution

  • Multiple book configurations

  • Variable costs by circulation source

Art and Editorial/G&A

  • Unlimited marketing sources and cost accounts

Comprehensive Report Package

  • Circulation: Print Order, Sub Sales, On-off, Summary

  • Financial: Profit-Loss, Revenue-Expense, Cash-Flow

  • Consolidate multiple models into one report

  • Export to Excel and e-mail

SMARTmodel System Requirements

Processor: 1GHz+ Pentium IV, 1GB RAM

CD-ROM Drive: Initial Install and Updates

Hard Disk: 100 MB Free Storage (database size dependent)

Monitor: 17" or larger Windows Compatible (800 x 600 Resolution)

Printer: Any Windows Compatible Printer

Operating System: Windows XP, Vista, Windows 7, Windows 8, Windows 10

SMARTmodel can also be accessed on the Web using Citrix and Windows Terminal servers

Other questions?

To learn more about how SMARTmodel can add value to your business, call 603-448-0448 or email