Circulation Optimizer

Developing a sound circulation marketing plan is the foundation for any successful publishing business. Using SMARTmodel's unique model-building methodology, you can quickly develop an accurate one year budget and multi-year strategic plan - all in one model.

SMARTmodel's Command Center lets you easily navigate the system to enter all your circulation assumptions.

With base circulation assumptions entered, the Optimizer takes over!

This unique tool lets you specify circulation development and advertising ratebase goals while optimizing circulation profitablity. It's ideal for testing many circulation acquisition scenarios: adding more sources versus elimination marginal sources, analyzing pricing elasticity, determining gracing policies and reviewing many other "what-if" possibilities.